Deborah Reid
Birmingham, England, United Kingdom
Brand Marketing Manager, Northern Europe , Autodesk
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After completing my BSc in Consumer Behaviour and Marketing, I joined a boutique B2B tech PR firm, and spent the next six years working in different comms, content and marketing agencies. I have been at Autodesk for over two years, and am responsible for driving awareness, affinity and preference for the Autodesk brand in the UK, Ireland and Nordics, articulating the company purpose and vision of helping people imagine, design and make a better world.
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My strengths are in collaboration and working with teams, brainstorming new ideas, bringing energy and enthusiasm to tackle new challenges, copywriting, qualitative & quantitative research development and analysis, as well as motivating teams.
In my time at comms agencies, I handled communications, content marketing and social media for many different types of B2B firms, including those offering services in; cyber security, big data, project management software, engineering, energy, telecoms, mobile enterprise, accounting software and software development.
In my current role, I set the brand marketing strategy in the region, targeting industries including Architecture, Engineering & Construction (AEC) and Design & Manufacturing (D&M). Applying knowledge of market trends, customer needs and local priorities to create, coordinate, and execute experiences that elevate the Autodesk brand in a locally relevant and resonant way through earned, owned, social media and events.