Sharon Ip
Oakland, California, United States
SEO Manager, Marketing
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Experienced global Search Engine Optimization (SEO) Manager with 4+ years of demonstrated experience helping B2B and B2C companies scale their organic traffic and achieve their e-commerce goals. Skilled in marketing strategy, content marketing, on-page optimization, and off-page optimization tactics to drive and maximize business growth.
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At Autodesk, I develop and lead the global SEO roadmap for Autodesk's flagship product, AutoCAD, across 39 international websites. I develop SEO strategies to grow organic traffic and conversions that align with product and larger company goals. I partner cross-functionally with product marketing, demand generation, and digital advertising to drive e-commerce revenue.
I also act as the Content Lead on the global SEO team. I develop and execute content strategy for organic search in collaboration with industry managers, product managers, and content strategists. Within this role, I maintain repository of 1800+ cross-industry, multilingual landing pages & manage external agencies and writers for content development.
