Jessie Dawson
Austin, Texas, United States
Director, Content Technology, BSM
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20+ years of experience in Global Marketing organizations with expertise in Marketing Technology, Digital Marketing, plus Creative Planning, Production & Publishing operations. Specific knowledge on Adobe Experience Manager and related Adobe Marketing Cloud products.
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Leading teams driving new digital capabilities, Jessie is a Director within Autodesk's Business Strategy and Marketing organization. Jessie is defining Autodesk's content technology vision and enabling the shift in business models to adapt to changing consumer attitudes, behaviors, and preferences. The goal is to drive change with tools and processes that deliver exceptional customer experiences, build the demand pipeline and increase productivity for employees.
Jessie is actively working to bring marketing’s digital transformation to life in an always-on, content-led, data-driven world. As part of her charter, Jessie leads the Content Technology team who manage content lifecycle and enable content as a service to power communications globally. Jessie has led major transformation initiatives including creating the business case, driving application development, soliciting change management and managing the business operating team.
Jessie started in advertising agencies WPP and T3: The Think Tank, in support of accounts including Dell, NBC Universal and Chase Financial Services. Prior to her current position, Jessie held brand, e-commerce and product marketing roles with Reebok, part of the Adidas Group.
Jessie has a Bachelor’s of Arts in Liberal Arts from the University of Texas at Austin. She enjoys playing tennis, traveling, painting and spending time with her family.
