Santiago Dominguez
London, England, United Kingdom
Account-Based Marketing Manager, BSM
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B2B marketing professional specialised in ABM and digital marketing for the SaaS, technology and FinTech industries. Through my ten years of experience, I’ve helped global brands develop multi-channel strategies across paid and inbound tactics - driving awareness and acquisition, aligned to achieve desired business outcomes.
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Born and raised in Venezuela, I started my marketing career at university developing B2C and B2B strategies for a national cinema chain and a broadcasting technology company. After graduating from university, I made my way to Australia, where I obtained a masters in Advertising. From them I moved to London before the Olympics and have made it my home.
In the last decade, I've helped companies in the SaaS, technology and FinTech industries develop B2B marketing strategies. Most recently I've specialised in Account-Based Marketing (ABM) and have helped companies like SAP, Google Cloud, Microsoft and GoCardless build and execute campaigns that have generated tangible business impact.
I'm a dedicated and passionate person that loves contributing with a team towards a common goal. I'd love to have the opportunity to be share my knowledge with others to help them get closer to their goals.
