Barbara Massolin

Gothenburg, Hallands län, Sweden

AEC Marketing Manager, Demand Generation & ABSM, Marketing

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Leading the development, implementation, execution and measurement of targeted, end-to-end 1:Few ABM campaigns connecting customers to technologies driving digital transformation across design and make disciplines. This includes the adaptation and localization of global content to optimize regional relevance, and the building of custom campaigns specific to the needs of identified key audiences within these markets.

- Skilled professional with extensive experience and verifiable achievements in customer relationship management, content development, digital marketing, ABSM, key account and territory management, and the presentation of complex technical solutions.

- Broad-based background encompasses exceptional work ethic and commitment to organizational objectives within highly competitive and rapidly changing environments.

- Proactive manager, team builder, strategic and tactical planner with the ability to attract and secure key players and build strong and lasting business relationships.

- Recognized for decisive leadership, proven ability to face challenges head-on, and the execution of sound decisions while directing and managing multiple projects.