Liney Arciniegas

Atlanta, GA, Georgia, United States

User Experience Researcher , COO - GET Team

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I help companies understand their customers, enabling them to build better digital products. With a background in tech and e-commerce, I use research, data, and strategy to uncover what users need, then turn those insights into decisions that improve engagement, usability, and business performance.

I’m a UX researcher with deep expertise in e-commerce and tech, currently working at The Home Depot, where I lead high-impact research initiatives across loyalty, search, and account experiences for both B2B and B2C audiences. With over 9 years of experience, I specialize in uncovering user insights that directly shape product strategy, optimizing end-to-end digital journeys, and driving measurable business outcomes. My approach blends human-computer interaction, behavioral data, and intuitive storytelling to influence cross-functional teams and senior stakeholders.

I’ve led field studies, managed a 6,000+ PRO customer research panel, and helped increase loyalty feature adoption and reduce bounce rates for high-revenue categories. Skilled in tools like UserTesting, Qualtrics, Figma, Dovetail, and Dscout, I bring clarity, structure, and energy to every project. People love working with me because of my ability to turn complex data into actionable strategies and my passion for helping teams think better, not just build faster.